There are several options for designing the funnel for your course launch.
And the route you choose depends on several factors. In this two-part post, we’re going to look at how coaches, consultants, and online service providers can design their course sales funnel to increase conversions.
Today, it’s about what we’re not going to do when designing your sales funnel.
Because, before you get down to thinking about how you’re going to launch …
…Let’s discuss a couple elephants in the launch room
Plug and play ain’t it
What works for someone else will not work for you.
A launch isn’t an out-the-box configuration that you can just take and throw up on your website and email and get the same results.
Your course, your style of teaching, your audience – they’re unique to you. So, your launch needs to be tailored to who you are. Yes, some of these plug-and-play scenarios can guide your own, but they’ll definitely need to be played around with.
Working with where you are
If you’re just starting out, then no, you can’t have a launch like Amy Porterfield.
Why? She has been through many iterations of her launch, refined her processes, built out a team, and has the testimonials and social proof to back it up. As she grew, her processes changed, and she now has the budget to back up her massive launches.
Yes, there are elements of what she does that you can take lessons from. But don’t compare.
Don’t compare your today with someone else’s 10 years and expect to get similar results.
Now, if you have a large audience like Amy and you’ve built up your credibility in the marketplace and have the budget to hire a team to get through your launch, then, of course, go for it.
So, think about where you are, what you’d like to achieve, your budget, and what’s possible. Then we can design your course funnel.
In Part 2, we’ll look at two options for designing your course launch based on where you are.
