In part one, we looked at what not to do when planning your launch.
So, now that we’ve got that out of the way, let’s look at a couple of launch strategies you can try. There are several avenues to launch your course and a variety of complex launch funnels. Some are quite detailed with a lot of moving pieces and require the help of a team and contractors. Other funnels are much smaller affairs that take the stress out of a launch.
Today, we’re going to tackle two ways you can design your course launch based on where you are in your business.
Two ways to design your course sales funnel
The two we’ll look at today are the Webinar Launch Format (one of the more popular launch formats) and the Minimum Viable Product Launch.
For each launch, you’ll have a pre-launch phase, the launch, sales, and closing. Following this process ensures you have a well-organized course launch, no matter how detailed, involved, or the number of moving pieces needed.
1. Webinar Funnels/Launch
This can be a simple launch sequence that doesn’t have as many moving parts as some of the more elaborate launches.
You design your course launch around a webinar training. You invite persons to sign up for a webinar that’ll teach them something actionable. From that training, you’ll then launch your course and enter the sales sequence.
2. The minimum viable course launch
This simple course launch takes advantage of your current email list.
If you have an engaged list and want to test if your course and marketing message resonates before going big, then this is an easy way to check with no risk.
This type of course launch can be done in under 7 days once your course is ready. And all you need is your sales page and your email sequences.
Ready to launch?
No matter which launch route you take, it always starts with research and developing the profile of that ideal audience you should be targeting.
Then, you need to get your copy assets optimized to serve those leads from pre-launch to closing. From your landing pages to your sales page and email sequences, you need the right words to make an impact.
If you’re starting a funnel from scratch or optimizing an existing funnel, let’s talk.
