Planning to Launch a Course? There are the three things you should consider as a coach, consultant, or online service provider for a successful course launch
Creating, marketing, and selling your online course is not as simple as some make it seem.
Yes, you have the content and the experience to deliver the results your audience desires. And I’m sure you’ve already worked out your course/program curriculum with a curriculum designer. But getting your audience to understand that you can help them and why comes down to the power of your words. That’s true whether they are spoken or written.
And that’s where your conversion copywriter becomes the closer you need in your funnel copy design. Once you consider these three key things 👇
1. Your Sales Funnel
All aspects of your sales funnel should be designed keeping in mind the stages of awareness of your audience:
- Stage 1: Unaware
- Stage 2: Pain Aware or Problem Aware
- Stage 3: Solution Aware
- Stage 4: Product Aware
- Stage 5: Most Aware
In building out this funnel, each piece of copy or content must address your audience where they are at.
How you do this depends on your insights into your target audience and your copy, especially your sales page and email sequences.
Quick copy tip: If you’re uncertain about the potential impact of your sales page (good or bad), then booking a sales page audit service should be on your list of things to do. Because you should always be optimizing your sales funnel.
2. The Key Landing Pages
It’s not only the main sales page, though it is a critical part of the process.
You will need a few landing pages throughout your complete sales funnel. They will convey your messages, engage with your audience, connect to their desires and emotions, and convert them to subscribers, clients or customers. The ECC Blueprint for Increased Sales.
Look out for a future atomic post on the key landing pages needed for your funnel, but pages you need to consider for a successful course launch include:
- Lead magnet sign-up/download landing pages
- Waitlist landing page
- Thank you landing page
- Main sales page
- Checkout page copy
Not all these pages will be needed if you’re doing a basic launch like a minimum viable launch. But a successful course launch will inevitably have a couple of these pages.
3. Your Email Sequences
Yes, sequences. Not just a single “here’s my offer, please buy it” email. Or a single sales sequence. Nope, you need a lot more than that if you’re planning for a successful course launch.
You may have a full sales funnel from unaware to most aware. You may not. However you design your sales process for your next (or first) course launch, you will be engaging with prospective students from various touchpoints. As such, your emails will need to cover these areas. So, don’t focus only on the direct sales launch sequence.
You also have engagement and nurturing email sequences to consider when you’re writing your successful course launch emails.
What are you missing for your successful course launch?
Quick copy tip: if you have a sales page or funnel in place, make sure to run a sales page audit to ensure you’re not leaving any money on the table. This post on how to do a sales page audit to increase conversions will certainly help you get closer to increasing conversions.
👉In assembling your funnel, remember … the effectiveness of your funnel relies on the power of your copywriting. Neglect your copy at your own risk.
And if you want to audit your sales page or sales page funnel in preparation for running a successful course launch, let’s talk.
