It’s funnel week 🎉
No, it’s not gonna be a scary marathon like 🦈shark week.
Instead, it’ll be a few days of working through the planning process for your launch copy for your course. That ‘copy’ is the written content designed with the goal of persuading your audience to take the action you want – aka buy your course.
And there’s a process to it all.
Table of Contents
What is copywriting?
It’s often said that copywriting is an art and a science.
Because there’s a lot involved in putting together the right set of words for impact. It requires several components of the scientific method, psychology, and the creative arts.
There’s general research (client, industry) voice of customer research (audience insights), assessment of all that data, assembling the copy, reviewing creative elements where required, putting together the wireframe for the page design.
It’s a lot more than just writing the copy.
How does copy impact your funnel?
Like I’ve said, the effectiveness of your funnel is in the power of your copywriting. And you neglect your copy at your own risk.
When you’ve gone through the copywriting process, you target your audience so well that they can see how your solution will be the perfect one to get them to their ideal state.
Plus, you can get content not only for the various aspects of your sales funnel, but also to repurpose for different marketing channels.
So, I’m not just pushing the copy because I’m a copywriter. It’s a critical component of your course sales funnel.
Here’s what we’ll be covering over the next six days (all of these are copy/content-related)
- The critical components of a high-converting course launch sales funnel
- Looking at the stages of awareness I mentioned a couple of days ago and how that impacts your copy
- How coaches, consultants, and online service providers can design their funnels to increase conversions
- How to tailor your funnel to your ideal audience (so you can increase conversions)
- The key copy elements many coaches & consultants miss in their launch funnel
- Lead generation – What you can offer instead of a freebie
“Every product has a unique personality, and it is your job to find it.” – Joe Sugarman
