Creating, marketing, and selling your online course is not as simple as some make it out to seem.
Yes, you have the content and the experience to deliver the results your audience desires. And I’m sure you’ve already worked out your course/program curriculum with a curriculum designer. But getting your audience to understand that you can help them and why comes down to the power of your words. That’s true whether they are spoken or written.
And that’s where your conversion copywriter becomes the closer you need in your funnel copy design. Once you consider these three key things 👇
1. Your Sales Funnel
All aspects of your sales funnel should be designed keeping in mind the stages of awareness of your audience:
- Stage 1: Unaware
- Stage 2: Pain Aware or Problem Aware
- Stage 3: Solution Aware
- Stage 4: Product Aware
- Stage 5: Most Aware
In building out this funnel, each piece of copy or content must address your audience where they are at. How you do this relies on your audience insights and your copy.
2. The Key Landing Pages
It’s not only the main sales page.
In the sales process, there will be a few landing pages needed. They will convey your messages, engage with your audience, connect to their desires and emotions, and convert them to subscribers, clients or customers. The ECC Blueprint for Increased Sales.
Look out for a future atomic post on the key pages needed for your funnel.
3. Your Email Sequences
Yes, sequences.
You may have a full sales funnel from unaware to most aware. You may not. However you design your sales process for your next (or first) course launch, you will be engaging with prospective students from various touchpoints. As such, your emails will need to cover these areas. So, don’t focus only on the direct sales launch sequence.
You have engagement and nurturing sequences to consider as well.
👉In assembling your funnel, remember … the effectiveness of your funnel relies on the power of your copywriting. Neglect your copy at your own risk.
